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The 6 Golden Rules For Building a Million Dollar Business With Integrity

Posted on Feb 27 2010

By Yvonne McIntosh

If you are anything like me you have probably already invested a fair bit of time and money into your personal and professional development over the years. Maybe you have, like I did, made some great and some not so good choices when it comes to choosing the programs you attend. I am grateful for both they taught me some good lessons.

Have you ever asked yourself: Is it possible to build a million dollar business (or whatever figure is yours) with complete integrity and honesty?

I have created at least 3 times that amount in value for my clients.

That is my real aim and that’s what I am totally focused on. I happen to create monetary value for my clients so it’s easily measurable, and I believe that everyone can use this formula. Just think of the value you create for your clients in terms of health, happiness etc. What is that worth to them?

There are 6 Golden Rules that I am applying whenever I need to make a decision about how to act in any given situation. These rules make it simple (not necessarily easy) to make decisions, keep my conscience clear and give me the confidence needed to stretch myself out of my comfort zone.

Here are my six golden rules:

1. Be yourself at all times

That means ‘on stage’ and off. You have probably seen my videos, may have heard my voice on my blog or on a teleseminar. What you see/hear is the real me. I don’t put on a show, I am just myself. It works well, because I only attract those people to me that like who I really am. So I never feel pressured to ‘live up to expectations’ as far as my personality is concerned, because you already know what I am like. It also means that the people I attract will love being part of my ‘tribe’. That’s the group of people that I work with and communicate with on a regular basis (meaning you). Most likely all of these lovely people share my main values and are therefore easily going to bond with each other as well. And that group bond is a massively powerful thing! It creates a forcefield that can propel us all forward in a really exciting way!

2. Underpromise and overdeliver

I don’t believe in hype. The value I promise is the value I deliver. I like delighting my clients by giving them value they didn’t expect to get. I can’t see the point in promising people everything and the kitchen sink. I am clear about the value I deliver and will base it on what people can reasonably be expected to achieve. I always provide testimonials to back up these claims. Getting testimonials is my first goal when rolling out a new program. They provide proof from someone other than me which is much more powerful than me claiming things myself. Testimonials, when done effectively, are one of your most valuable assets in business. I will show you how to have clients write them the right way so they will work for you at my Market your Brilliance Intensive.

3. Make clear rules and stick to them

It is really important to be clear about the rules of engagement upfront. That includes the guarantee, the expectations you have of each other, payment and cancellation policies etc. This keeps you in a powerful position. The way you make decisions then is based on your rules, it’s not personal. This ensures everybody feels fairly dealt with and it also means you won’t be roped into making special arrangements for people where you really shouldn’t. This is important not only for your bottom line but also for your powerful role as a coach.

4. Be compassionate

While you want to stick to your rules to prevent becoming a pushover, you also want to be compassionate where appropriate. This is where you need to and can trust your own judgment. Not everything is black and white. If someone makes a substantial financial investment with you and then finds out they have cancer and can’t participate, would you refund their money? I certainly would. That doesn’t mean that every change in circumstance warrants a refund. Again it’s down to your judgment. I always remind myself, business is done with real people so I make decisions I can stand for as a person.

5. Ask for and be open to receiving feedback

This isn’t always easy, especially when you have just taken all your courage and stepped out of your comfort zone. Make sure you are selective about whose feedback you take on board. I suggest you listen to your most valued clients and the mentor(s) you trust and model and then still trust your own judgment. Feedback is really important for you to improve what you do, and therefore your bottom line. Learning to accept it gracefully is a skill worth learning and practicing for life.

6. Focus on reaching as many people as possible rather than focusing on selling what you have to everyone that presents themselves.

Not everyone will need your services right now, not everyone that contacts you is someone you will enjoy working with. The more people you can reach, the more you have the choice. My focus is not ‘where will I get the next client?’ it’s ‘how can I get my message in front of as many people as possible?’ Doing this means the people who are ready and suitable will be attracted to what you do and will come to you. That’s a much nicer way to do business, don’t you think?

Overall, nothing makes it easier to follow all the above rules as having more than enough clients and potential clients. And having a system that creates client abundance is what I teach.

Yvonne McIntosh is a solo entrepreneur business coach Australia specializing in helping coaches, consultants and wellness professionals to Brand their Unique Brilliance. Yvonne’s also provide business coaching services and business growth coaching for entrepreneurs to break through their limiting beliefs and growing their business.

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  1. another one that goes with the under promise over deliver is to always set deadlines further away then you need, that way if you have problems you have time and if you get it in ‘early’ you’ll make your customer happy

  2. Dennis says:

    It looks so simple, but still soo many people forget about those rules. Especially about the second one – and they keep promising way more than they can deliver.

    And I agree with John about the deadlines – it’s better to have these few more days to be prepared if something unexpected happens.
    .-= Dennis´s last blog ..IronKey =-.

  3. Nothing is impossible in this world as long as you are determined to make things possible, just like wealth creation; it’s a matter of a life choice. Whether you are rich or poor, skilled or unskilled, educated or unlearned, as long as you truly want to be rich and will take the risk to have it then nothing is possible.

  4. Chell says:

    So nice to hear the world isn’t full of people who wouldn’t think twice about using and hurting others to get ahead in this life. I’m gonna build my riches on integrity and honesty too. Continue inspiring people :)
    .-= Chell´s last blog ..How To Lower Fever Temperature Without Medicine =-.

  5. mas raden says:

    thats good article

    thanks for sharing
    hi from mas raden

  6. Thanks for sharing rules. This is good for me building million dollar business with integrity.

  7. Sounds pretty streight forward, but i think at times it could be hard though, but thanks for the tips!

  8. liseogirl says:

    I love the fact that I am going to attract the exact people into my business by being myself. This saves me time and energy from having to put on a front and just keeping it real. I know that we act differently around different people, but mostly just being upfront and honest it key. Most people don’t like confrontation, but I wont be attracting those kinds of people because I am very open and honest. The list is something that even though I know most of it. I love being reminded again and having those Aha moments!
    BTW it says to update your comment luv thanks

  9. It does look simple. Knowing what the future will bring in terms of technology and the Internet helps.

  10. It is really reassuring to a beginner like me to read and hear people talk about overdelivering because that is the way I want to do things.

    My full time job is in a factory environment and I am trying to create an income online, part time, and the policy of overdelivering or doing more than what is expected of you in a factory, can lead to criticism and ridicule.

    Thankfully I have found a place where if you do too much it gets you somewhere, and that is what I am looking for. I think that is what keeps me going when I feel like quiting.