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The 6 Golden Rules For Building a Million Dollar Business With Integrity

By Yvonne McIntosh

If you are anything like me you have probably already invested a fair bit of time and money into your personal and professional development over the years. Maybe you have, like I did, made some great and some not so good choices when it comes to choosing the programs you attend. I am grateful for both they taught me some good lessons.

Have you ever asked yourself: Is it possible to build a million dollar business (or whatever figure is yours) with complete integrity and honesty?

I have created at least 3 times that amount in value for my clients.

That is my real aim and that’s what I am totally focused on. I happen to create monetary value for my clients so it’s easily measurable, and I believe that everyone can use this formula. Just think of the value you create for your clients in terms of health, happiness etc. What is that worth to them?

There are 6 Golden Rules that I am applying whenever I need to make a decision about how to act in any given situation. These rules make it simple (not necessarily easy) to make decisions, keep my conscience clear and give me the confidence needed to stretch myself out of my comfort zone.

Here are my six golden rules:

1. Be yourself at all times

That means ‘on stage’ and off. You have probably seen my videos, may have heard my voice on my blog or on a teleseminar. What you see/hear is the real me. I don’t put on a show, I am just myself. It works well, because I only attract those people to me that like who I really am. So I never feel pressured to ‘live up to expectations’ as far as my personality is concerned, because you already know what I am like. It also means that the people I attract will love being part of my ‘tribe’. That’s the group of people that I work with and communicate with on a regular basis (meaning you). Most likely all of these lovely people share my main values and are therefore easily going to bond with each other as well. And that group bond is a massively powerful thing! It creates a forcefield that can propel us all forward in a really exciting way!

2. Underpromise and overdeliver

I don’t believe in hype. The value I promise is the value I deliver. I like delighting my clients by giving them value they didn’t expect to get. I can’t see the point in promising people everything and the kitchen sink. I am clear about the value I deliver and will base it on what people can reasonably be expected to achieve. I always provide testimonials to back up these claims. Getting testimonials is my first goal when rolling out a new program. They provide proof from someone other than me which is much more powerful than me claiming things myself. Testimonials, when done effectively, are one of your most valuable assets in business. I will show you how to have clients write them the right way so they will work for you at my Market your Brilliance Intensive.

3. Make clear rules and stick to them

It is really important to be clear about the rules of engagement upfront. That includes the guarantee, the expectations you have of each other, payment and cancellation policies etc. This keeps you in a powerful position. The way you make decisions then is based on your rules, it’s not personal. This ensures everybody feels fairly dealt with and it also means you won’t be roped into making special arrangements for people where you really shouldn’t. This is important not only for your bottom line but also for your powerful role as a coach.

4. Be compassionate

While you want to stick to your rules to prevent becoming a pushover, you also want to be compassionate where appropriate. This is where you need to and can trust your own judgment. Not everything is black and white. If someone makes a substantial financial investment with you and then finds out they have cancer and can’t participate, would you refund their money? I certainly would. That doesn’t mean that every change in circumstance warrants a refund. Again it’s down to your judgment. I always remind myself, business is done with real people so I make decisions I can stand for as a person.

5. Ask for and be open to receiving feedback

This isn’t always easy, especially when you have just taken all your courage and stepped out of your comfort zone. Make sure you are selective about whose feedback you take on board. I suggest you listen to your most valued clients and the mentor(s) you trust and model and then still trust your own judgment. Feedback is really important for you to improve what you do, and therefore your bottom line. Learning to accept it gracefully is a skill worth learning and practicing for life.

6. Focus on reaching as many people as possible rather than focusing on selling what you have to everyone that presents themselves.

Not everyone will need your services right now, not everyone that contacts you is someone you will enjoy working with. The more people you can reach, the more you have the choice. My focus is not ‘where will I get the next client?’ it’s ‘how can I get my message in front of as many people as possible?’ Doing this means the people who are ready and suitable will be attracted to what you do and will come to you. That’s a much nicer way to do business, don’t you think?

Overall, nothing makes it easier to follow all the above rules as having more than enough clients and potential clients. And having a system that creates client abundance is what I teach.

Yvonne McIntosh is a solo entrepreneur business coach Australia specializing in helping coaches, consultants and wellness professionals to Brand their Unique Brilliance. Yvonne’s also provide business coaching services and business growth coaching for entrepreneurs to break through their limiting beliefs and growing their business.

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Secrets of the Rich – Conclusion

Accomplishment-

What actions will take you closer to your goals? Decide upon the steps and write them down. Review them until you feel comfortable with those steps. Then repeat them at least once a day, crossing them off as you accomplish them.

“I believe there is no escape from the rule that We must do many, many little things to accomplish even just one big thing,” said James Dupont. “This gives me patience when I need it most.”

The most rewarding accomplishments are those that take long to achieve and present difficulties.

It is only through these difficulties that a person can rise above the rest to be the unusual, the outspoken and the well-deserved. As if building a kit, follow your own instructions. Decide your best courses of action and achieve their benefits.

Whether the steps are small or large, make them achievable and then do them. Don’t commit yourself to things that you never intend to do.

“Even if you’re on the right track, you’ll get run over if you just sit there,” said Will Rogers. Don’t be paralyzed by inaction; rather act upon your own convictions.

Set yourself up for rewards. Don’t give yourself goals that have no feeling of satisfaction or no monetary rewards. If you want to be an artist, be the best and learn from the best.

Don’t dwell on imperfections or the awkwardness of unpolished skills.

If you go into business, do it for profit or reinvestment. “In business, the earning of profit is something more than an incident
of success. It is an essential condition of success. Because the continued absence of profit itself spells failure,” said Justice
Brandeis.

Marchant wrote, “To be a success in business, be daring, be first, be different.” Think of ways to achieve the best; formulas to increase productivity or decrease overhead. Profit is your drive.

“Profitability is the sovereign criterion of the enterprise,” wrote Peter Drucker. And, profitability is the core of any achievement – whether financial or artistic.

Once you achieve your goals, think of ways to benefit others. “Money-getters are the benefactors of our race,” said P.T. Barnum. “To them we are indebted for our institutions of learning, and of art, our academies, colleges and churches.”

How can you benefit humankind and still keep enough to fulfill your own desires?

The Hidden Asset-

Not all success can be counted in dollars; not all richness is measured by money. “The great secret of success is to go through
life as a person who never gets used up,” said Albert Schweitzer.

“Retire upon yourself and look for the ultimate cause of things inside you.”

Look within yourself for the ultimate inspiration, and follow the true feelings you discover. “One of my favorite methods is to whisper,” said Alfred Hitchcock. “I’ve discovered the best work is done with sweet reason.”

Act upon your own conscience -that guides; that judges your actions and signals your behavior. “Conscience is the inner voice that warns us that someone may be looking,” wrote H.L. Mencken.

Accomplish what you desire; fulfill your inner yearnings. But don’t compromise your deepest feelings. “We do our best that we know how at the moment, and if it doesn’t turn out, we modify it,” said F.D. Roosevelt. Follow the paths that life offers you and live the fullest existence you can.
Take a Look-

Look at yourself and look at those who have succeeded throughout history. Do you have what it takes? Even if you have only a few of the qualities of the other great people, you can achieve your heart’s desire.

Reach for the highest, then reach higher. Accomplish your steps one by one on a daily basis, always moving forward, always making progress. Encourage yourself. Insist that you can succeed and affirm these thoughts daily.

Keep a sense of proportion and judge for yourself. Then keep busy at the tasks you’ve set out to accomplish. What’s keeping you? “Genius is one percent inspiration and ninety-nine percent perspiration,” said Albert Einstein.

Find inspiration wherever you can. Talk to people; read about people; learn your business or craft. Believe that you can do it and you will. The only way to dispel the doubt that you can do something is to finish it.

Always be the best you can be. Never fall short from fatigue or lethargy. Don’t attempt to do anything that you can’t give your all to.

There is no way to inner satisfaction without appealing to the higher consciousness. Search within and without to find the paths that are meant for you and follow them with conviction and a steady heart.

And, you will succeed to become as rich and full as you ever desired.
Harold Ickes wanted the “freedom to live one’s life with the window of the soul open to new thoughts, new ideas and new aspirations.”

And Woody Allen looked for a clear path. “If only God would give me some clear sign” he said. “Like making a large deposit in my name at a Swiss bank.”

Finally, Sophie Tucker sums up everyone’s worldly outlook: “I’ve been rich and I’ve been poor,” she said. “Rich is better.”

We wish you success!

Secrets of the Rich – Part 6

Ask Yourself-

As you consider the success you desire, you need to affirm its possibilities and develop the self-confidence necessary to attain
the goals. Learn to do things well. “If you know how to do one thing well, you can do everything,” wrote the philosopher Gurdjieff.

Are you ready for success?

  • Is what you are doing now helping you to achieve your goals?
  • Do you weigh the consequences before making a decision?
  • Is this the best use of your time?
  • Do you cooperate with everyone and help cultivate their best potentials?
  • Are you warm and sincere?
  • Do you have the courage to succeed?
  • Do you have the self-discipline necessary to achieve your goals?
  • Do you have a realistic sense of self-worth?
  • Do you give more than you take?
  • Do you have the courage to fail, and then pick up and try again?
  • Can you assume responsibility without blaming others if things go wrong?
  • Are you strong?
  • Can you be sympathetic to life and its sufferings?
  • Can you say no?
  • Will you follow your convictions and plans to achieve?
  • Do you sincerely want to achieve the goals you have chosen?

Taking Responsibility-

“The price of greatness is responsibility,” wrote Winston Churchill. Are you willing to take the responsibility once you attain the success you desire?

“The deepest personal defeat suffered by human beings is constituted by the difference between what one was capable of becoming and what one has in fact become,” wrote Ashley Montague. And the greatest tragedy is to become less than your full potential, using less than the abilities you have to work with.

Are you waiting for something to happen? Maybe you’re waiting for a job offer, or a promotion. Perhaps you’re waiting until you get good enough at a craft or skill. Or are you waiting for the inspiration of creativity to strike your life?

It is up to you to take the actions and be responsible for their consequences. “Our responsibility: every opportunity, an obligation; every possession, a duty,” wrote John D. Rockefeller, Jr.

Inspire yourself. Read books that will spurn you to action; talk to people who have the vitality you admire. How would you like to lead your life? And make the changes necessary to be like that. “There is nothing permanent except change,” wrote Heraclitus.

What changes do you want to make? What are you waiting for?